Our Mission
We are a group of seasoned retail experts committed to helping retailers with their business challenges.
Founded by Roger F. Morales.
Roger is a graduate of the University of Arizona with a Bachelor's Degree in Business Administration.
Roger Morales began his retail career in 1973 with the Kmart Corporation. He was Store Manager for several high volume stores and an instructor in the management training program.
Roger began doing work for retail clients of G.A. Wright Sales, Inc. as an Independent Retail Consultant in May of 1985. He worked as a Consultant for 10 years and represented the company as a Senior Consultant for 9 years before becoming the VP of Operations in 2004.
In January 2021 Roger created RFM Retail Consulting, Inc. to continue doing the work he loves after the retirement of Gary Wright. Many retail experts have joined Roger in the effort to continue this journey, and now RFM Retail Consulting can offer over 100 years of combined experience helping retailers achieve their goals, increase sales or sell their store.